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May 8, 2008
Perfume.com Expands Internationally to Offer Sweet Smell of Savings to Shoppers Worldwide


Vancouver, BC – May 8, 2008 – Perfume.com today announced it has expanded delivery capabilities to enable fragrance lovers in Canada, Europe and Mexico access to shop from over 12,000 fragrance and beauty care brands at wholesale prices.  Currently ranked as one of the top online retailers for US consumers, Perfume.com has enhanced its offerings and increased the number of sweet-smelling consumers who can share in the delight of purchasing popular, premium products at significantly reduced prices.

As a health and beauty DestinationHub, Perfume.com is layering its user-friendly shopping experience with helpful consumer feedback and reviews, an automated recommendation engine, easily searchable international brands and seasonal promotions.  The Perfume.com mission is to bring consumers closer to the fragrance products and information that is relevant to their daily lives. In pursuit of this goal, the site is consistently expanding in functionality and plans to provide richer community content and interactivity opportunities for consumers in the coming months.

“Perfume.com is thrilled to finally offer the experience and savings that have benefited our US patrons since 2003,” says Jonathan Ehrlich, President.  “This marks the start of many significant changes to the site that we will be rolling out over the next 6 weeks.”

The expansion in shipping capabilities for Perfume.com represents a significant corporate milestone that propels the company into the wide world of global commerce and represents an opportunity for significant traffic and revenue growth.  Prior to international expansion, Perfume.com completed annual sales in 2007 of approximately $8.1 million.  As an added incentive to try Perfume.com, first time international customers will receive a 10% discount before May 30, 2008.

“At Perfume.com, we know that our customers are passionate about their scents. There is no need for people to undergo the “spray to play” headache of retail perfume counters when they can come to us and find the brands they already know and love while benefiting from below-retail pricing,” says Alison Twiner, Director, Online Marketing, Perfume.com. “Now perfume, cologne and beauty care consumers from Canada to Europe can save themselves time and money on their favorite products while interacting with others to share opinions, recommendations and experiences.”

Top Selling Brands on Perfume.com

Women’s

VANDERBILT

Gloria Vanderbilt

LIGHT BLUE

Dolce & Gabbana

Design

Paul Sebastian

CASUAL

Paul Sebastian

Jessica McClintock

Jessica McClintock

ANGEL

Thierry Mugler

Alfred Sung

Alfred Sung

WHITE DIAMONDS

Elizabeth Taylor

JUICY COUTURE

Juicy Couture

MACKIE

Bob Mackie


Men’s

Paul Sebastian

Paul Sebastian

ACQUA DI GIO

Giorgio Armani

COOL WATER

Davidoff

PAUL SEBASTIAN

Paul Sebastian

DOLCE & GABBANA

Dolce & Gabbana

Curve

Liz Claiborne

JEAN PAUL GAULTIER

Jean Paul Gaultier

DRAKKAR NOIR

Guy Laroche

GREY FLANNEL

Geoffrey Beene

ROYAL COPENHAGEN

Royal Copenhagen

Pricing for Shipping

  • 10% off for first time customers on the first order,
  • US: free shipping for purchases over $59
  • Canada: $9.95[1] per order,
  • Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Israel, Italy, Mexico, Norway, Sweden, Switzerland, United Kingdom: $14.95 plus $1.99 per order.

About Perfume.com

Perfume.com is owned and operated by Communicate.com Inc., dba Live Current Media Inc. (OTCBB: CMNN), a media company built around content and commerce destinations.  Perfume.com delivers over 12,000 perfume, cologne, designer hair and skin care brands directly to consumers at delightfully low wholesale prices. Perfume.com is an Internet Retailer Top 500 E-Retailer.  We encourage you to visit Perfume.com.

About Live Current Media Inc.

Communicate.com Inc. is doing business as "Live Current Media Inc." and will seek formal shareholder approval to change its legal name to Live Current Media Inc. later in 2008.

Live Current builds, owns and operates some of the most powerful and engaging content and commerce destinations on the Internet. Through subject-specific DestinationHubs™, Live Current properties connect people to each other and to the information, brands, and products they are passionate about. Live Current has headquarters in Vancouver, Canada with a location in Seattle, WA and is publicly traded on the NASD OTCBB (CMNN). For more information, visit www.livecurrent.com.

Safe Harbor: Certain statements contained in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Although Communicate.com Inc. d.b.a. Live Current Media Inc. believes the expectations reflected in such forward-looking statements are based on reasonable assumptions; it can give no assurance that its expectations will be attained. Factors that could cause actual results to differ materially from expectations include financial performance, regulatory changes, changes in economic conditions and other risks detailed from time to time in the Company’s filings with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the Company's views as of the date of this press release. The Company does not undertake any obligation to update any forward-looking statements, and readers are cautioned not to place undue reliance on these forward-looking statements.

Media Contact:

Live Current Media Inc.
Becky Porter
Director, Corporate Communications
(206) 713-7959
becky@livecurrent.com

Investor Contacts:

Live Current Media Inc.
Adam Rabiner
Director, Investor Relations
(604) 453-4875 or 1-866-898-4354
adam@livecurrent.com

Alliance Advisors, LLC
Mark McPartland
Vice President
(910) 221-1827
markmcp@allianceadvisors.net


[1] All shipping costs are in USD.


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