Live Current Media Inc. (LIVC) is a digital technology company involved in the entertainment industry. Currently developing SPRT MTRX (App Store and Play Store: SPRT MTRX), a sports and gaming social network, LIVC is positioned to take advantage of the exciting and rapidly growing online Gaming and Sports Betting sectors.
Seventy percent of Americans play video games. Fifty four percent of those gamers are male and forty six percent are female. Fifty two percent of gamers in America are college educated. Gaming is no longer a niche market. It has entered the mainstream.
Sales of game consoles continue to rise at approximately 15% per year. Gaming advertising revenue has doubled in two years. Prize money for video game tournaments, which cracked the $1 million mark in 2003, continues to rise and is expected to reach $1.8 billion by 2022.
The most common platform for playing games is the smartphone. There is no doubt as to why gaming is taking off.
People play video games for four reasons; mental stimulation, stress relief, relaxation and of course, to win money. Prize money is becoming one of the chief motivators for gamers and now that advertising has moved wholeheartedly to the internet, it is extremely easy for games to generate advertising revenue from users, which they can in turn use to offer prizes. Gamers can also generate income from streaming live games online and uploading taped games to video platforms such as Youtube.
Thirty years ago, the only revenue to be had from the video game industry was generated through sales of games and game consoles. With the advent of the internet, the revenue model grew to include advertising revenue generated from free games, and evolved further to include in-game purchases to enhance the gaming experience. The most recent development involves spectators watching live gaming events.
In 2019, a half a billion people will watch other people play games online. By 2020 only the NFL will have more viewers in America than eSports.
In 2019, the first legal, online sports betting began in the United States. As of March 2021, there are 13 states that allow legal, online sports betting. And it is anticipated that another 20 states will legalize sports betting in the coming 24 months.
Revenue from online sports betting in the United States exceeded $50 billion in 2019 and is anticipated to exceed $600 billion by 2027. More than 50% of the market is controlled by two companies that launched their first sports books in 2018. Some have referred to the industry as the wild west; there are pots of gold yet to be discovered. In short, the online sports betting industry is new, exciting and promises to be lucrative.
Players of fantasy sports fall under the same demographic as sports betters. They are an average of 37 years old, 80% male and of above average income. SPRT MTRX is most similar to fantasy sports and will target fantasy sports players as it rolls out across the United States.
SPRT MTRX is a gaming app where players bid on the final scores of professional sports such as NHL, NFL, MLB and NBA.
The events are organized as “Challenges” and cover multiple games over one night, weekend or full seasons. Cash prizes are awarded to the player who receives the most points for winning games. The system for bidding on the final scores is unique.
In app advertising, in the form of short 3 to 5 second videos viewed before bidding results are presented, provides the revenue for the user payouts.
Multiple Leaderboards let users keep track of their progress over the “Challenges”. The Leaderboards are split between all players and favorite players, to create a social aspect to the game.
Built technology pub-co from $1M market cap to $40M market cap.
Company recognized by Business in Vancouver magazine as one of the top 20 fastest growing companies in British Columbia three years in a row.
Company recognized by Profit500 magazine as one of the 100 fastest growing companies in Canada two years in a row.
Co-founded Opencal.com, an on-line appointment scheduling & booking software. In September 2011, Opencal.com was acquired by Groupon.
Founded Monetsu, a next-generation interface for Bitcoin and was accepted into the 500 Startups accelerator in Silicon Valley.
Respected technology leader with proven adaptability and innovation in project leadership, execution intelligence, and architectural design.
Mr. da Costa has more than twenty-five years of experience providing bookkeeping and accounting services to both private and public companies and is the founder and President of Da Costa Management Corp., a company that has provided management and accounting services to public and private companies since August 2003.
Mr. Vahabzadeh has been involved in the internet industry as a private online business owner and consultant for over 20 years. Mr. Vahabzadeh holds a Bachelor of Arts degree and is a graduate of the University of British Columbia and has been a shareholder of the Company since 2000.
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