San Diego CA, February 28, 2023, Live Current Media, Inc. ("Live Current" or the “Company” - OTCQB:LIVC) announces that it is integrating its dynamic targeting technology platform BrandSpike (built upon the Company’s PowerSpike platform) into the Company’s most recent acquisition, Gofamer Oy, (“Gofamer”) creating a new and powerful Data-driven solution that enables creators, influencers and businesses to reach untapped markets and more deeply engage with their core audiences. The integration will also enable brands to connect with creators and influencers in new and increasingly imaginative ways, becoming a cornerstone of Live Current’s growing Creator Economy Exosystem.
“Marketers too often find themselves left in the dark when they attempt to judge the efficiency of their campaigns, and traditional marketing metrics simply don’t apply to the creator economy,” said Live Current CEO Mark Ollila. “Our Participation Engine, combines proprietary targeting and reach characteristics with deep performance analytics to create one toolset that creators, influencers and brands alike can use to make contact, driving awareness, revenue and customer satisfaction in the creator economy.”
Live Current’s Participation Engine will aggregate cross-platform influencer profiles to find creators and seamlessly connect them with brands. By combining data from multiple platforms, brands can identify the most effective creators to partner with for their campaigns, measuring their engagement, reach and audience demographics, and monitor outcome for optimized performance, further bridging the gap between creators and brands.
Live Current has focused on empowering “Independent Creators”, who are often referred to as “Micro Influencers”. These creators typically have less than 100K followers on social media but often have deeper ties with their core audiences. According to Social Bakers, micro-influencers boast up to a 60% increased engagement rate compared to macro-influencers, making them valuable assets for marketing campaigns. Forbes states that micro-influencers also have a 20% higher conversion rate that can help brands boost their e-commerce sales.
The Gofamer platform solves multiple challenges facing creators and digital marketers by providing transparency and reliability to campaigns, aids in advancing online activities and generates reports with only a few clicks. Gofamer’s features enable brands to pinpoint the perfect combination of Independent Creators for their campaigns and fairly evaluate the creators using the company’s patented dynamic ranking metric, measuring social media outreach.
Powerspike was originally created to collaborate with thousands of gaming and esports influencers to execute premium, authentic influencer marketing campaigns. Live Current acquired the Powerspike platform in October 2022, recently relaunching it as BrandSpike, working to new data integration features that automate key processes.
About Live Current Media Inc.
Live Current Media Inc. has created an integrated “Exosystem” to power the independent creator. We acquire and integrate technologies that automate key processes in content and community creation, bringing together innovative businesses and technologies to provide an end-to-end resource for the hundreds of millions of creators who do not have a meaningful piece of the creator economy. Today, the Live Current Media Platform features a growing set of creative tools and community building technologies that power Video community creation, AR/VR discovery, social media amplification, personal and business brand management and sponsorship and alternative revenue creation for the global creative community. Live Current Business Solutions provide community and experiential solutions for businesses who want to become more creative in the way they reach their customers and constituents. The Live Current Exosystem helps creators manage the four key pillars of independent creativity: Creation, Amplification, Participation and Monetization. For more information, www.livecurrent.com.
On behalf of the board of directors of Live Current Media Inc.
Mark Ollila, CEO & Director
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All statements in this press release that are not statements of historical fact are forward-looking statements, including any projections of growth, earnings, revenue, cash or other financial items, any statements of the plans, strategies, objectives and goals of management for future operations, any statements regarding future economic conditions or performance, statements of belief and any statements of assumptions underlying any of the foregoing. These statements are based on expectations and assumptions as of the date of this press release and are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, general economic conditions particularly as they relate to demand for our products and services; competitive factors; changes in operating expenses; our ability to raise capital as and when we need it and other factors. Live Current Media, Inc. assumes no obligation to update these forward-looking statements to reflect future events or actual outcomes and does not intend to do so.